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How A World-Renowned Executive Coach Saved Me From Decades of Misery & Taught Me The FIRST Step To Personal Growth
Neuron #10: Core Values

What are your core values?
If you can’t answer that, you are likely living someone else’s life. Right now. And that comes with a STEEP price.
You’ll spend years, decades, or perhaps your ENTIRE LIFE chasing shiny objects, only to discover that they have no meaning to YOU.
For almost 4 years, I dressed up in a fancy suit and pretended to be someone else.
I spent 90% of MY LIFE working on my finance career: 12+ hours at work, 4+ hours of studying (most of the time until 2am), 2+ hours of commute.
Inside, I was miserable and lacked the courage to design my life, but I didn’t even realize it at the time.
I was disconnected from myself. I was distracting myself.
I didn’t know how CRITICALLY important it is to create my core values—nor how to do that.
But, then I met a virtual mentor, executive coach Marshall Goldsmith.
And I learned the most fundamental step of positive personal change: creating your values.
After I created my core values, I was initially still doing the same miserable things in life—commute, work, commute, study, repeat—BUT my experience of life DRASTICALLY improved.
In the words of best-selling author Joe Dispenza, I started becoming “greater than my environment”. No longer was the outer world dictating how I felt in my inner world.
Why did my experience change, though?
Because I was now ALIGNED with who I really was inside.
And there is no better feeling than that — it's PRICELESS.
It all starts with one golden task: creating your core values.
Once you do, you'll feel more inspired to be you and more confident in your critical life decisions.
And, most importantly of all, you'll actually start to fall in love with yourself. Because you will, perhaps for the first time, feel a deep connection to yourself — and there is great honor in that.
Now, before you create new values, you first have to identify what you currently value.
Let's take an honest look in the mirror.
Look at your schedule and how you spend your time.
Look at where you spend your money.
Look at who you spend your time with.
Look inside your mind at your most common thoughts.
Look at your dreams and fears.
What clues do these reflections leave behind?
What values are underneath those reflections?
Do those values TRULY resonate deep within your core?
Spend just 10 minutes doing this exercise and you might save yourself years and decades of your life.
It’s quite possible that it could save your entire life.
Love, Connor
P.S. - Soon, I am launching a course that teaches my powerful, fun, and easy process to create your core values. If you are feeling uninspired, misaligned, or distracted in life, please send me a DM. It would be my privilege to help you figure out your core values.
Related Neurons
In Case You Missed It
There’s a part of you who wants to talk you out of enjoying life.
Be aware of that voice.
There’s a part of you who can talk you into enjoying life.
Practice that voice.
— Connor Rankin (@iamcrankin)
4:18 PM • Oct 30, 2022
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